Services — ROAS Enterprise Holdings
What we do
Technology and data solutions for enterprise marketing
We build the infrastructure, models, and analytical frameworks that give enterprise marketing teams a durable measurement advantage.
Enterprise marketing operates at a scale where measurement errors compound. A flawed attribution model does not just misreport performance — it systematically misdirects budget, suppresses effective channels, and erodes competitive position over time.
ROAS Enterprise Holdings works with marketing and analytics leaders to build the data infrastructure, measurement frameworks, and analytical capabilities that make confident, defensible decisions possible.
Server-Side Event Collection
We design and implement server-side tracking architectures that capture the events your client-side stack is missing. From first-party endpoint design to cross-platform identity resolution, we build the data foundation your measurement stack depends on.
- First-party event collection infrastructure
- Cross-device identity resolution
- Consent management integration
- Data warehouse event pipelines
- Tracking quality monitoring and alerting
Multi-Touch Attribution
We move organizations beyond last-click attribution to data-driven models that reflect the actual contribution of every touchpoint in the customer journey. The result is budget allocation that follows evidence, not convention.
- Shapley value and Markov chain attribution
- Custom econometric attribution models
- Cross-channel journey analysis
- Attribution model validation frameworks
- Budget reallocation scenario modeling
Incrementality Testing
Attribution models measure correlation. Incrementality testing measures causation. We design and execute geo-lift and holdout experiments that tell you what your advertising is actually causing — not just what it correlates with.
- Geo-lift test design and execution
- User-level holdout experiment frameworks
- Statistical power analysis and test sizing
- Incrementality result interpretation
- Attribution model calibration from test results
Media Mix Modeling
We build and maintain modern MMM frameworks that quantify the contribution of every channel — including offline — to business outcomes. Our models support ongoing budget optimization and scenario planning, not just periodic reporting.
- Bayesian MMM model development
- Offline and online channel integration
- Seasonality and external factor modeling
- Budget optimization and scenario planning
- Continuous model updating and maintenance
First-Party Data Infrastructure
We help organizations build the first-party data assets that make measurement and targeting durable in a privacy-first environment. From identity graph design to value exchange strategy, we build data infrastructure that compounds in value over time.
- First-party identity graph architecture
- Deterministic and probabilistic matching
- Consent management and privacy compliance
- Audience activation across paid channels
- Data governance and quality frameworks
Marketing Data Warehouse
We design and build the data warehouse layer that makes your marketing data usable — unified event schemas, cross-platform joins, and the analytical models that turn raw event data into actionable intelligence.
- Unified marketing event schema design
- Cross-platform data integration
- Custom attribution model implementation
- Marketing performance dashboards
- Self-serve analytics infrastructure
Ready to build a measurement advantage?
We work with a select number of enterprise marketing teams each year. If your organization is ready to move beyond convention and build measurement infrastructure that compounds in value, we would like to hear from you.